Kali Work Experience & Education

Digital Marketing Advisor & SEO Consultant

Kali Bliss - SEO Marketing Consultant

2015-2021

Freelance marketing consultant & SEO Strategist
- Freelance SEO manager for ad Agencies
- SEO website optimization consulting
- Branding & Social Media
- Content Creation across channels
- Digital Marketing Strategy
- SEO & Content Writer

Junction37 – SEO Manager    / Partner (Remote)

  Dec. 2020- Current

  • SEO lead and managed content creation, keyword research, landing pages, and on page and technical SEO

  • Worked on Blueair, an air purifier brand, and supported other marketing channels (email, media) while communicating with Brand Manager about all content assets and materials and delivered SEO recommendations

  • Audited website and communicated SEO strategy/recommendations and report on organic website performance and impact of upgrades, while staying up to date on search engine changes and SEO best practices

  • Managed and reviewed creative assets and supported creative agency and PR agency in developing graphics, media content, and overall digital strategy, while developing operations with internal and external teams

  • Wrote copy for social media ads and did quality assurance to ensure branding was aligned for campaign launch

AKQA – SEO Strategist (San Francisco)

2019- Aug. 2020

  • Developed SEO strategies and full cycle content marketing for four different Clorox brands (Clorox, Glad, PineSol, LiquidPlumr) and worked cross functional and collaborated with Search and Media teams, while managing all client communications and provide recommendations to enhance consumer journey with content thru other channel and more

  • Created and managed monthly and quarterly analytics reports, and integrated other channel data and insights and analyzed data to create strategic recommendations and showcase results to optimize websites, enhance user experience, show PPC gain, and drive organic traffic and integrate media and search channels

  • Developed new content opportunities, optimized current content and wrote copy while managing content strategy

  • Wrote and optimized title tags, meta data, URLs, YouTube optimization, and updated in WP, and mapped keywords

  • Crawled websites for technical SEO errors, audited sites, including broken links/404 URLs, and developed redirect strategies, internal linking, and more

  • Mentored Jr. Seo associate and taught her about SEO basics and supported her growth

Circa Interactive + PR – Content Marketing Strategist + SEO Specialist/Analyst

2018- 2019

  • Owned content management and executed SEO strategies for Higher Ed Clients, like Tulane, Maryville, USC, American 

  • Wrote content outlines, edited articles, and optimized all content with titles, keywords, and more

  • Directed and managed a team of writers and taught and mentored them, and audited all content with SEO best practices

  • Maintained and developed new and existing editor relationships, found new SEO outreach opportunities, and pitched PR and link outreach /content opportunities - successfully overachieved in monthly link goals (100+ a month)

  • Created new topics for Infographics and analyzed data and other trends that could support clients and help SEO efforts

  • Developed new operations and documented operation process to maximize efficiency and productivity, including organizing all contacts and designing new operational structures to maximize outreach and productivity 

OneFitStop – Marketing Manager

 2017- 2018

  • Owned and built all marketing efforts for new international fitness start up and worked with CEO directly and developed all digital marketing strategies and content across social media channels, and helped design consumer journey (b2b)

  • Wrote and scheduled all content for social media, and served as brand voice on all social channels and designed visuals to match brand messaging

CorePower Yoga – National Program Assistant + Yoga + Wellness Program Lead

 2013- 2017

  • Assisted national program manager with marketing projects and operational initiatives for yoga chain as it grew into a national corporation, while working independently and juggling teaching yoga and coaching programs 

  • Led regional Wellness Cleanse program and created and owned all marketing initiatives - partnered with local companies and led sold out special classes and presentations to teach people about Ayurveda and promote enrollment

  • Proven experience executing ideas, developing and nurturing relationships, and accomplishing sales/ goals

  • Owned and wrote all content for national Facebook Page and developed content for yoga manuals and communicated with regional managers about promotions, events, programs, while supporting their programs and studios

  • Managed and nurtured program sales leads and hit monthly program enrollment goals by authentically developing and maintaining student relationships

Geary Group Interactive – SEO Account Coordinator + Operations Coordinator

  2010- 2013

  • Managed SEO initiatives for client accounts and assisted with operations for new SEO division of Geary Group

  • Managed monthly SEO reports while working with off shore team and used data to create monthly SEO analysis of organic traffic and website performance and presented reports

  • Managed the daily progress of search engine campaign details including strategy implementation, keyword research, title tag rewrites, link building, updating internal ranking tool, and more

  • Supported SEO business development department, served on the event planning team, and supported SEO specialists and Producers

 

Education

California Polytechnic State University B.A. Business Marketing 2009

Cal Poly SLO: Minored in Photography/Art & Graphic Communication

UCSD Extensions Web Design

Certified in Integrative Psychology

Certified in Mythology (Pacifica University)

Freelance Writer

Read my SEJ SEO Article:

https://www.searchenginejournal.com/future-of-seo/326529/#close

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