Kali Work Experience & Education
Digital Marketing Advisor & SEO Consultant
Kali Bliss - SEO Marketing Consultant
2015-2021
Freelance marketing consultant & SEO Strategist
- Freelance SEO manager for ad Agencies
- SEO website optimization consulting
- Branding & Social Media
- Content Creation across channels
- Digital Marketing Strategy
- SEO & Content Writer
Junction37 – SEO Manager / Partner (Remote)
Dec. 2020- Current
SEO lead and managed content creation, keyword research, landing pages, and on page and technical SEO
Worked on Blueair, an air purifier brand, and supported other marketing channels (email, media) while communicating with Brand Manager about all content assets and materials and delivered SEO recommendations
Audited website and communicated SEO strategy/recommendations and report on organic website performance and impact of upgrades, while staying up to date on search engine changes and SEO best practices
Managed and reviewed creative assets and supported creative agency and PR agency in developing graphics, media content, and overall digital strategy, while developing operations with internal and external teams
Wrote copy for social media ads and did quality assurance to ensure branding was aligned for campaign launch
AKQA – SEO Strategist (San Francisco)
2019- Aug. 2020
Developed SEO strategies and full cycle content marketing for four different Clorox brands (Clorox, Glad, PineSol, LiquidPlumr) and worked cross functional and collaborated with Search and Media teams, while managing all client communications and provide recommendations to enhance consumer journey with content thru other channel and more
Created and managed monthly and quarterly analytics reports, and integrated other channel data and insights and analyzed data to create strategic recommendations and showcase results to optimize websites, enhance user experience, show PPC gain, and drive organic traffic and integrate media and search channels
Developed new content opportunities, optimized current content and wrote copy while managing content strategy
Wrote and optimized title tags, meta data, URLs, YouTube optimization, and updated in WP, and mapped keywords
Crawled websites for technical SEO errors, audited sites, including broken links/404 URLs, and developed redirect strategies, internal linking, and more
Mentored Jr. Seo associate and taught her about SEO basics and supported her growth
Circa Interactive + PR – Content Marketing Strategist + SEO Specialist/Analyst
2018- 2019
Owned content management and executed SEO strategies for Higher Ed Clients, like Tulane, Maryville, USC, American
Wrote content outlines, edited articles, and optimized all content with titles, keywords, and more
Directed and managed a team of writers and taught and mentored them, and audited all content with SEO best practices
Maintained and developed new and existing editor relationships, found new SEO outreach opportunities, and pitched PR and link outreach /content opportunities - successfully overachieved in monthly link goals (100+ a month)
Created new topics for Infographics and analyzed data and other trends that could support clients and help SEO efforts
Developed new operations and documented operation process to maximize efficiency and productivity, including organizing all contacts and designing new operational structures to maximize outreach and productivity
OneFitStop – Marketing Manager
2017- 2018
Owned and built all marketing efforts for new international fitness start up and worked with CEO directly and developed all digital marketing strategies and content across social media channels, and helped design consumer journey (b2b)
Wrote and scheduled all content for social media, and served as brand voice on all social channels and designed visuals to match brand messaging
CorePower Yoga – National Program Assistant + Yoga + Wellness Program Lead
2013- 2017
Assisted national program manager with marketing projects and operational initiatives for yoga chain as it grew into a national corporation, while working independently and juggling teaching yoga and coaching programs
Led regional Wellness Cleanse program and created and owned all marketing initiatives - partnered with local companies and led sold out special classes and presentations to teach people about Ayurveda and promote enrollment
Proven experience executing ideas, developing and nurturing relationships, and accomplishing sales/ goals
Owned and wrote all content for national Facebook Page and developed content for yoga manuals and communicated with regional managers about promotions, events, programs, while supporting their programs and studios
Managed and nurtured program sales leads and hit monthly program enrollment goals by authentically developing and maintaining student relationships
Geary Group Interactive – SEO Account Coordinator + Operations Coordinator
2010- 2013
Managed SEO initiatives for client accounts and assisted with operations for new SEO division of Geary Group
Managed monthly SEO reports while working with off shore team and used data to create monthly SEO analysis of organic traffic and website performance and presented reports
Managed the daily progress of search engine campaign details including strategy implementation, keyword research, title tag rewrites, link building, updating internal ranking tool, and more
Supported SEO business development department, served on the event planning team, and supported SEO specialists and Producers
Education
California Polytechnic State University B.A. Business Marketing 2009
Cal Poly SLO: Minored in Photography/Art & Graphic Communication
UCSD Extensions Web Design
Certified in Integrative Psychology
Certified in Mythology (Pacifica University)
Freelance Writer
Read my SEJ SEO Article:
https://www.searchenginejournal.com/future-of-seo/326529/#close
